{"id":7081,"date":"2017-05-22T11:03:09","date_gmt":"2017-05-22T15:03:09","guid":{"rendered":"http:\/\/www.atl.com\/?p=7081"},"modified":"2017-06-13T09:56:29","modified_gmt":"2017-06-13T13:56:29","slug":"inaugural-fashion-show-global-runway-highlights-atl-skypointe-program","status":"publish","type":"post","link":"https:\/\/dev.atl.com\/atl\/inaugural-fashion-show-global-runway-highlights-atl-skypointe-program\/","title":{"rendered":"Inaugural fashion show Global Runway highlights ATL Skypointe program"},"content":{"rendered":"

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By Anika Robertson
\nSenior Editor\/Assistant Public Relations Manager<\/em><\/b><\/p>\n

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Style was found at every turn this week during Global Runway, the Airport\u2019s first-ever fashion event.<\/p>\n

The May 18 presentation showcased luxury brands at every price point, from jewelry and accessories to T-shirts and blazers. These retail offerings were just a few represented by ATL Skypointe, an elite way to shop, dine and explore at the world\u2019s busiest and most efficient airport.<\/p>\n

\u201cBeyond being a major hub in the global transportation network, Hartsfield-Jackson is also a major hub for quality retail brands,\u201d said ATL Director of Concessions Chilly Ewing. \u201cThat makes this Airport the perfect backdrop to showcase collections available through our award-winning concessions program.\u201d<\/p>\n

Media, influencers and fashion industry professionals mingled at the International Terminal to see the unveiling, hosted by charismatic style and beauty expert Emily Loftiss.<\/p>\n

Male and female models strutted in the latest spring and summer collections of retail brands Tommy Hilfiger, Swarovski, Sean John and local emerging lifestyle brand Ateaelle. Loftiss encouraged the audience to touch the curated items and take selfies with the models.<\/p>\n

\u201cYou won\u2019t get this at New York Fashion Week,\u201d Loftiss said.<\/p>\n

Also bridging the gap between beauty and style, Global Runway showcased national brands ExOfficio, Mori Luggage & Gifts, Luxe International and Bijoux Terner via a pop-up shop.<\/p>\n

With more than 300 retailers, Hartsfield-Jackson offers a wide array of selections to indulge the senses and provide fashion befitting any destination worldwide.<\/p>\n

\u201cPeople travel for all sorts of reasons,\u201d said ATL’s Pam Simmons, Global Runway coordinator. \u201cThey may be going to the beach and need an extra swimsuit or a great sundress. ATL Skypointe offers travelers the opportunity to shop for that trip right before they hop on their flight. The convenience that this offers travelers is unlike what you’ll see at almost any other airport.\u201d<\/p>\n

And given that the average layover time for an international flight is two hours, many passengers have the time \u2013 and money \u2013 to shop, Simmons added.<\/p>\n

The ATL Skypointe commercial premiered during the event and featured style ambassadors BluHazl, Satchel Jester, Jenna Wessinger, Vincent Martinez and Loftiss. The commercial will run on CNN Airport Network throughout ATL.<\/p>\n

Global Runway also served to launch ATLRewards<\/a>, the Airport\u2019s customer loyalty program. Customers who enroll in the program will accumulate points when they shop or dine at participating ATL vendors. These points can be redeemed for airline miles, hotel rewards, dining discounts and many other perks at participating merchants throughout metro Atlanta and nationwide.<\/p>\n

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